BeeToGreen boosts customer engagement with RCS

40% read rate ｜ 84.6% RCS reach ｜ 22.7% click-through rate on CTAs

Context

At the end of the year, BeeToGreen wanted to launch a service communication campaign to notify its customers of their remaining balance and encourage them to use it before it expired. The goal was to disseminate clear, visible, and immediate information.

To meet this challenge, BeeToGreen activated the RCS channel, which combines rich messaging, interactivity, and high visibility.

Objectives

• Maximize message visibility among an engaged audience.

• Generate clicks and rapid interactions.

• Test the impact of RCS compared to more traditional formats (email/SMS).

• Direct users to a selection of products/services.

Strategy

• Rich message including an image.

• AB testing on send dates: one on 12/11, another on 12/24.

• Double CTA to analyze customer behavior and preferences.