Besson Shoes boosts its performance thanks to RCS

Context

For Black Friday, Besson Shoes wanted to activate a powerful communication lever to generate immediate traffic to its website and stores. The campaign was sent to a mixed sample of representative customers with an automatic SMS fallback guaranteeing total coverage: customers who were not eligible for RCS were thus reached via a standard SMS.

Objectives

• Maximize the visibility of Black Friday offers among a qualified audience.

• Generate traffic online and in-store.

• Boost Black Friday sales with a message that drives high engagement.

Strategy

An RCS campaign optimized for performance!

• Enriched message including an image.

• AB testing on sending times: one at 11 a.m., one at 5 p.m.

• Double CTA to analyze customer behavior and preferences.