Post Luxembourg reinforces its brand image with video

+1M video impressions ｜ 324K videos viewed in full ｜ $0.02 CPCV

Context

As part of its efforts to strengthen its brand image in Luxembourg, France, Germany, and Belgium, POST Luxembourg wanted to activate a powerful and visible corporate communication lever capable of quickly reaching a large, high-quality audience.

Objectives

• Strengthen POST Luxembourg's reputation and corporate image among the general public.

• Ensure maximum visibility in premium, brand-safe media environments.

• Promote the brand's various communication pillars through four separate videos.

Strategy

• A selection of premium sites.

• Simultaneous rotation of four corporate video ads to maximize coverage.

• A selection of high-impact placements: in-read/outstream/instream depending on available inventory.

• Continuous optimization and geographic targeting.